TCL CSOT, a global leader in display technology, is set to showcase its cutting-edge automotive display solutions at CES 2025, featuring breakthrough innovations in smart cockpit technology. The company's automotive display zone demonstrates three future smart cockpit trends: advanced P-HUD with remote display solutions, innovative central control display combinations, and the integration of ultra-wide displays with AR-HUD technology, representing the mainstream direction of future world automotive market.
Leading the showcase is TCL CSOT's 3D AR-HUD, featuring both W-HUD and AR-HUD display capabilities. The system offers versatile viewing options with a fixed focal length W-area at 4.5m VID and an AR area supporting infinite automatic zoom with 7.5m-40mm VID range. The AR area employs raster display technology, achieving impressive naked eye 3D effects with an 11° (H) × 5.4° (V) field of view. Despite its complex optical system, the total assembly maintains a compact 12L volume. The display utilizes TCL CSOT's 5.5" LCD panel with 2560 × 1440 resolution (PPI 534) and 7.5% penetration rate at high resolution. The innovative FOG design incorporates 2/3 Mono for AR display and 1/3 RGB for W display areas, achieving up to 100 Pixel/° angular resolution in the AR area even with slit grating.
Another highlight is the Panoramic HUD with Built-in ALS (11.98"), TCL CSOT's first P-HUD equipped with integrated ALS technology. This innovative system features three 11.98" LCD screens that replace traditional dashboard and PID displays, bringing a more technological and stylish aesthetic to the intelligent cockpit. The integrated ALS technology enables automatic adjustment of screen brightness and color temperature in response to ambient conditions, enhancing driving safety and comfort. Compared to external ALS solutions, this integrated approach offers smaller MOD borders and simplified assembly structures while reducing supply chain and process requirements. The 11.98" FOG achieves 6.5% penetration rate with 82% color gamut coverage, complemented by a double-layer prism style Local Dimming backlight with 384 zones. In normal operation, the display delivers an impressive 11,000 nits brightness while maintaining efficient power consumption at just 15W per screen.
The CID & PID 2-in-1 Display (26.45") represents TCL CSOT's vision for future cockpit displays. This ultra-wide screen with a 32:9 aspect ratio features extremely narrow borders and seamless design, making it ideal for both front-integrated displays and rear-seat entertainment systems. Powered by LTPS technology, this display achieves a remarkable engineering breakthrough by utilizing just two driver ICs to manage both display and touch control functions across the entire screen, demonstrating exceptional driving capabilities while maintaining superior visual clarity and user experience.
Addressing future market trends, TCL CSOT emphasizes its strategic focus on LTPS LCD technology for automotive applications. LTPS LCD technology will remain the mainstream solution for automotive displays due to its superior device stability and high carrier mobility characteristics. These advantages enable products to meet rigorous automotive safety requirements while delivering ultra-narrow bezels and optimal IC driving solutions.
The company's development strategy is distinctively proactive, focusing on innovative solutions that anticipate future market needs rather than simply responding to current demands. Looking ahead, TCL CSOT identifies key trends in automotive display development: continuous enhancement of center console and entertainment display performance, evolution toward cost-effective instrument cluster designs with potential HUD integration, and emerging opportunities in smart mirrors and other innovative applications. These innovations represent TCL CSOT's commitment to advancing automotive display technology. By combining cutting-edge technology with practical applications, TCL CSOT is creating solutions that enhance both safety and user experience in next-generation vehicles.
About TCL CSOT
TCL CSOT (TCL China Star Optoelectronics Technology Co.,Ltd.), established in 2009, is a leader in display technology innovation. The company's comprehensive portfolio spans from 1 to 115 inches, covering LCD, OLED, MLED, and various other display technologies. TCL CSOT provides solutions across multiple applications including TVs, mobile devices, automotive displays, and XR devices, consistently driving technological advancement in the global display industry.
